Tena Ellefson
Tena (Hoag) Ellefson
Founder & CEO, The Friendly CFO
I'm Tena, and this is the Friendly CFO story

Finance shouldn't feel like a foreign language.

For more than two decades I've learned the secrets of running most facets of business, courtesy of my employers. I've created success for businesses as small as 2 employees, and others with more than 10,000.

During this time I interacted with smart people all around the organization, and found many thinking of financial and human resource topics as a foreign language.

I'm here to translate these concepts into straight-forward and understandable actions that you can use to launch, sustain, or transform your business.

Let's get started →
How we work

Our four-step approach for success

Fact finding
Step 1

Fact finding

Diving deep into the practices, policies, and documents that make your business unique, ensuring clear understanding of your challenges before making recommendations.

Creating the work plan
Step 2

Creating the work plan

Providing a written plan for the work that needs to be done, in terms that are easy for your business to understand.

Implementation
Step 3

Implementation

Delivering implementation assistance, if desired, virtually or in person.

Ensuring success
Step 4

Ensuring success

Checking in with you after the project to review successes and lessons learned.

Ready to love your business again?

Schedule your introduction →