Outsourced Finance & HR

You build the dream.
We take care of the numbers.

Outsourced finance and human resources consulting that breaks business difficulties into actionable steps, so you can get back to loving your business.

20+
Years of experience
2 to 10k
Employee orgs served
~30%
Cost cut in an award-winning case
Working together on the numbers
Finance, translated
Plain-language, actionable steps
Private Equity Health Systems Startups Manufacturing Nonprofits Small Business Private Equity Health Systems Startups Manufacturing Nonprofits Small Business
Try it, the friendly math

See what a fractional CFO could save you.

Annual revenue$3M
Team size25 people
Estimated annual saving
$99K
vs. a full-time CFO hire
46
hrs/mo back to you
~30%
cost cut in our award-winning case
Make it real →
Illustrative estimate. Your intro call gives real numbers.
Where you are today

How can we help?

Pick the moment that sounds like your business. We meet you there.

Tena Ellefson
Tena (Hoag) Ellefson
Founder & CEO, The Friendly CFO
The Friendly CFO story

Finance shouldn't feel like a foreign language.

For more than two decades I've learned the secrets of running most facets of business, courtesy of my employers. I've created success for businesses as small as 2 employees, and others with more than 10,000.

I'm here to translate these concepts into straight-forward, understandable actions you can use to launch, sustain, or transform your business.

Read the full story →
What people are saying

Trusted by leaders, PE firms, and communities

Tena did an amazing job for us on our due diligence project. She jumped right in, quickly understood the business and knew the right questions to ask. Her work product was clear, concise and easy to follow.
Dan · Private Equity Firm CFO
Tena was instrumental in leading the development of a mentorship program for cultivating young female entrepreneurs. She has the knowledge and pragmatic sensibility to turn ideas into action.
Karman · State Small Business Development
Tena is second to none when it comes to out-of-the-box thinking, always providing the best possible benefits available. One of the most innovative CFOs I know.
Lindsey · Health System Business Manager

Let's break the hard stuff into simple, doable steps.

Book a free 30-minute introduction and get back to loving your business.

Schedule your introduction →